Case Study: Ignition Wealth achieves 43% lead conversion and stronger client relationships with ON24 Webcast Elite

Ignition Wealth connects with clients across long distances with webinar marketing

Ignition Wealth, an Australian provider of automated financial advice for accountants, financial advisors, fund managers and super funds, faced difficulty building personal relationships with a geographically dispersed and diverse client base. After fewer than a third of invitees attended an in-person event, the sales and marketing team moved to a digital strategy centered on webinars to reach clients more effectively.

Using the ON24 Webcast Elite platform—leveraging live webcam, Q&A engagement and a customized webinar console—Ignition Wealth ran educational and industry-focused sessions that both built credibility and gathered client feedback. The approach delivered a 43% lead conversion on a regulatory webinar, cut travel and event costs, and produced insights that led to product improvements such as a new online assessment tool.

Ignition Wealth

Richard Liverpool

Head of Sales and Marketing