Case Study: Clearwater Analytics achieves stronger lead generation and 70–75% registration-to-attendee rates with ON24 Webcast Elite

How webinars became Clearwater Analytic’s second most effective lead-generating marketing initiative via ON24 Platform

Clearwater Analytics, a Boise-based SaaS provider of investment portfolio accounting, reporting and analytics for thousands of institutional clients, used webinars to drive lead generation, establish thought leadership and offer CPE credits. After repeated problems with a screen-share web-meeting platform—including unreliable performance, poor support, high drop-off rates and a mid-webinar system freeze—the marketing team moved to find a more reliable, marketing-focused webcasting solution.

They implemented ON24 Webcast Elite, gaining cloud-based delivery, automated CPE certification, role-based presentation tools and predictable subscription pricing. The result: professional, stable webinars that became Clearwater’s second-largest lead source (behind face-to-face events), delivered a 70–75% registration-to-attendee ratio, higher registrations and satisfaction scores, and prompted plans to double webinar volume.

Clearwater Analytics

Angie O’hara

Director Of Marketing