Case Study: Thomson Reuters achieves a 73% increase in summit reach at a fraction of the cost with ON24

How Thomson Reuters extended its summit reach by 73% at a fraction of its cost

Thomson Reuters, a global mass media leader, runs an annual Risk and Compliance Summit in the UK that draws 600+ C‑level delegates. Facing the cost and logistical limits of scaling in-person events, the company needed a way to share the summit’s content more broadly, reach executives across Europe, and generate actionable lead insights without repeating expensive live events.

By adding an ON24 Virtual Summit—recording the physical event, reproducing sessions and Q&As, and using ON24 Intelligence—Thomson Reuters extended summit reach by 73% at roughly 17% of the cost of an in‑person event. The virtual program produced a 53% conversion rate, about 2,000 unique content views, 107 market‑qualified leads, a 90% satisfaction rate, and earned a Financial Content Marketing Award.

Thomson Reuters

Matthew Ashley

Marketing Director