Case Study: Thermo Fisher Scientific achieves 2.5x webinar-influenced revenue with ON24

How Thermo Fisher scaled a digital events strategy using ON24 and AI

Thermo Fisher, a global life sciences company, faced a post‑pandemic challenge: while leadership wanted to return to in‑person events, the Chromatography Mass Spectrometry team needed a scalable, always‑on digital strategy to drive demand generation, product awareness, and thought leadership. Many colleagues viewed webinars as one‑off activities, so Gayle Dudley had to demonstrate how virtual events could be evergreen, data‑driven, and more cost‑effective than one‑time in‑person events.

Using the ON24 Intelligent Engagement platform, Thermo Fisher built content hubs, integrated webinar data with Salesforce, Eloqua, and PowerBI, and adopted ON24’s AI‑powered ACE tools (Key Moments, Smart Text, nurture pages) to auto‑generate content and extend engagement on demand. The approach saved significant production time, created a single source of truth for event data, and drove a 264% increase in digital‑events‑influenced revenue, while the team plans further expansion using ON24 Go Live and Forums.

Thermo Fisher Scientific

Gayle Dudley

Virtual Events Specialist