Case Study: VendorPanel saves 20+ hours a month and boosts audience engagement with ON24

How the Team at VendorPanel Saves 20+ Hours a Month with ON24

VendorPanel, an 82‑person technology company that delivers a configurable procurement solution, relied on webinars to educate prospects, customers, partners and employees. As virtual events became the norm, cookie‑cutter webinars on standard conferencing platforms no longer differentiated the brand or produced the audience insights the team needed to scale programs, expand reach and build meaningful relationships.

By adopting ON24 (Webcast Elite, Connect and Breakouts), VendorPanel built fully branded, interactive experiences using polls, surveys, multiple CTAs, content links and live breakouts. ON24’s 20+ engagement tools plus HubSpot integration automatically capture first‑party intent data for targeted follow‑up, helping the team grow audiences, deepen engagement and save more than 20 hours a month.

VendorPanel

Lewis Young

Marketing & Events Manager