Case Study: New Jersey Society of Certified Public Accountants (NJCPA) achieves record revenue and expanded reach with ON24

How The NJCPA Grew Revenue and Reach with ON24

The New Jersey Society of CPAs (NJCPA), a 50-employee association serving more than 14,000 members, depended on in‑person events for revenue and continuing education. When offices shut down and their existing conferencing tool couldn’t scale to support a large convention and hundreds of regional events, the team needed a platform that was easy to use, offered robust analytics and certification tracking, and integrated with their tech stack.

After evaluating platforms, NJCPA chose ON24 Webcast Elite to run both small and large events, leveraging 20+ engagement tools to drive interaction and capture attendee behavior for personalized follow-up and CE credit tracking. The program hosted 40 speakers across 25+ sessions, attracted 25,000+ attendees (including a 400-person virtual convention), achieved an average engagement score of 6.8/10, made 2021 the organization’s most profitable year, and delivered a scalable, integrated digital events framework.

NJCPA

C. Marc Rein

Senior Digital Learning and Multimedia Specialist