Case Study: S&P Global Market Intelligence achieves 300% webinar attendance growth and global, always-on engagement with ON24

How S&P Global Market Intelligence engages its audience anytime, anywhere with ON24

S&P Global Market Intelligence, a 10,000+ employee financial information provider, needed a better way to educate clients on complex, highly regulated topics and scale those efforts across North America, EMEA and APAC. Their existing webinar program attracted live participation but lacked an accessible, engaging always‑on library, consistent global communications, multi‑language support and the data to drive content decisions — limiting reach and reuse of valuable training materials.

Partnering with ON24, S&P deployed Webcast Elite and the ON24 Engagement Hub to create customizable, searchable always‑on experiences with privacy controls, integrated communications and deep analytics, plus multi‑time‑zone and local‑language delivery. The result: on‑demand attendance doubled in two years, overall webinar attendees rose 300%, registrants grew 400%, and S&P now reaches more than 3,700 on‑demand attendees and 7,700 registrants annually while extending engagement globally.

S&P Global Market Intelligence

Laura Lopez Dominguez

Client Education Specialist