Case Study: Seismic achieves 20% more booked sales meetings and 67% faster MQL-to-meeting conversion with ON24

How Seismic uses ON24 digital experiences to boost pipeline and shorten sales cycles

Seismic, a San Diego–based leader in sales and marketing enablement, expanded into APAC and needed a regional webinar strategy to engage B2B sales and marketing leaders. Webinars were not yet a priority in the region, U.S.-timed events limited live participation, and content had to be localized and delivered by regional experts to resonate.

Seismic leveraged ON24 Webcast Elite to run localized, interactive digital experiences—two 60-minute webinars per month, a dedicated APAC landing page, simulive sessions and rich engagement tools—and used ON24 analytics with a tiered lead model to prioritize Inside Sales follow-up. The program drove measurable impact: a 20% increase in sales meetings booked, a 67% faster conversion of MQLs to meetings, and a 28% boost in registrations when partnering with third‑party co‑hosts.

Seismic

Iris Chan

Chief Marketing Officer, Asia Pacific & Japan