Case Study: SCOR Global (global reinsurer) achieves 6X webinar ROI and 3X on‑demand attendance with ON24 Digital Experience Platform

How SCOR saw 6X aebinar ROI with the ON24 Platform

SCOR Global, a Paris‑based reinsurance firm, needed a more reliable way to share its risk expertise after technical issues and limited resources left early webinar efforts small and unstable—initially just one quarterly webinar with under 200 attendees. Marketing lead Pam Granzin sought a partner to handle the tech so the team could scale content and audience engagement.

Adopting the ON24 Digital Experience Platform (including Webcast Elite and simu‑live) solved day‑of technical problems and enabled interactive features and analytics. SCOR grew from 4 to 14 webinars in 2020, expanded beyond medical clients to prospects and partners, and saw average attendance rise from about 100 to roughly 300 (peaking over 600); an on‑demand strategy also significantly increased ROI.

SCOR

Pam Granzin

Manager, Marketing & Communications