Case Study: SAP Community Network achieves 40% conversion and boosts lead generation with ON24 Webcast Elite

How SAP Community Network started a thought leadership webinar series via ON24

SAP, a global leader in business applications with a Community Network of more than two million professionals, faced a dual challenge: the SCN wanted to host two-way conversations and thought leadership around megatrends (mobility, analytics, cloud) while community members increasingly requested information that could be captured as leads. Network managers needed a scalable communication vehicle that would drive engagement, surface high-quality leads and provide robust reporting to measure effectiveness.

SAP partnered with ON24 to produce a joint webcast series with SAP EcoHub, targeting customers, prospects, partners and influencers. The ON24 Webcast Elite platform delivered reliable, flexible webcasts with strong analytics; the program achieved an average 40% conversion (including on-demand viewers), higher-quality leads at lower cost per lead, broader audience reach, and better insight into registration sources—enabling SAP to focus on richer content and next steps like social promotion.

SAP Community Network

John Morris

SAP Global Partner Marketing