Case Study: Roche achieves improved patient outcomes and 76% HCP practice-change intent with ON24 webinars

How Roche uses ON24 webinars to improve patient outcomes worldwide

Roche, a Swiss global leader in pharmaceuticals and diagnostics focused on personalised healthcare, faced the challenge of quickly and efficiently connecting its researchers with healthcare professionals worldwide. With thousands of doctors to train and limited time for travel, Roche needed a scalable way to share up-to-date diagnosis and treatment guidance and to know which clinicians were truly engaged and likely to change practice.

Roche turned to ON24 webinars to host interactive trainings and discussions, using the ON24 Engagement Score and surveys to track participation and interest. The platform boosted results—70% of webinar registrants attended, viewer engagement rose 48%, and 76% of healthcare professionals said they planned to change their routine practice based on what they learned—helping accelerate better diagnosis and treatment for patients.

Roche

Gilles Erb

Scientific and Medical Lead, Breast, Gastric and Colorectal Cancer Diagnostics EMEA LATAM