Case Study: Qlik achieves 2x customer engagement and reach with ON24

How Qlik scales a seamless customer experience with ON24

Qlik, a global analytics platform provider, needed a better way to educate and retain customers as it scaled. Quarterly product release communications weren’t engaging users—lacking detailed walkthroughs, product-team voices, real-time Q&A and actionable engagement data—so Qlik required a solution that could reach a global audience, package content quickly, scale with limited resources and provide account-level insights.

Qlik partnered with ON24 to launch the Qlik Insider webinar series, Insider Lounge and Product Spotlight using ON24 Target and Engagement Hub (with simulive and Marketo integration). The always-on education hub and one-time registration flow created a seamless content journey that humanized presenters, delivered global replayable events, and captured engagement data—resulting in a 2x increase in Insider subscriptions quarter-over-quarter and doubling the number of customers regularly engaging with Qlik’s product information.

Qlik

Amber White

Demand Generation Specialist