Case Study: Protolabs achieves a 62% increase in prospects and 10% higher conversions with ON24 webinars

How Protolabs used ON24 webinars to reimagine its marketing strategy

Protolabs, a Minneapolis-based digital manufacturing leader that delivers rapid prototyping and on-demand production, faced a marketing challenge as the industry moved into complex, AI- and machine-learning-driven solutions. To educate channel partners and prospects and shift from a sales-centric approach to trusted thought leadership, the company needed a digital strategy that could present digestible, value-driven content at scale—so it turned to webinars as the primary way to build credibility and reach a global engineering audience.

Using ON24, Protolabs rebuilt its webinar program around timely industry topics and digital experiences, enabling content repurposing, secure attendee protection, detailed analytics, and personalized registration, Q&A and polling to better qualify leads. The change drove strong business impact: a 62% increase in prospects, a 10% lift in prospect-to-sales conversions, and an average increase of about 300 registrants per webinar.

Protolabs

Tommy Rongitsch

Marketing Specialist