Case Study: Retail Solutions Inc. (RSi) achieves high webinar engagement and strong lead generation with ON24 Webcast Elite

How ON24 has become the core of retail analytics experts RSI’s marketing technology stack

Retail Solutions Inc. (RSi) is a global provider of big data and predictive analytics for the consumer packaged goods industry that needed a scalable way to reach a broad audience—from enterprise CPG leaders to SMB analysts—and to get more value from the content they were already creating. Facing a “do-more-with-less” mandate, RSi sought a partner to repurpose and amplify webinars and other assets while driving lead generation and customer engagement.

RSi adopted ON24 Webcast Elite to create interactive, re-usable experiences—using integrated social tools, engagement-driven Q&A and real-time gamification, and repurposing live events as on-demand or simulive sessions. The program became the core of their martech stack and delivered measurable results: average view time of 56 minutes, more than half of attendees returning for another webinar, a 98% registration conversion rate and a 60% attendee conversion rate, plus consistent ROI and stronger user-group follow-ups.

Retail Solutions Inc.

Laurie Speaks

Director Of Marketing