Case Study: Magento achieves 847% pipeline uplift and 3X faster lead generation with ON24

How Magento accelerates pipeline with a world class webinar experience

Magento, an Adobe company, is a leading cloud commerce provider for B2C and B2B merchants that aimed to be the go‑to resource for customer experience best practices. Its early webinar program fell short of that goal: events were US‑centric, produced ad hoc with limited on‑demand functionality, leaving top‑of‑funnel leads stagnant and constrained by a small budget.

Magento launched the Accelerator Webinar Series on the ON24 platform, using branded webinar consoles, an always‑on resource center to repurpose content, and interactive live features (Q&A, polls, demos) to deliver cohesive, global experiences. The program drove an 847% uplift in pipeline, generated leads three times faster, exceeded registration targets (avg. +6%), improved retention and upsell opportunities, and saw 99% of viewers find the webinars helpful with 7% of live attendees returning for additional episodes.

Magento

Maryel Roman-Price

APAC Field Commerce Marketing Manager