Case Study: Legal Marketing Association (LMA) achieves sevenfold audience growth and global on-demand webinars with ON24 Webcast Elite

How Legal Marketing Association (LMA) holds an annual tech conference via ON24

The Legal Marketing Association – Bay Area Chapter runs the annual Legal Marketing Technology Conference and wanted to make its best sessions available year-round as a monthly “Tech Tuesday” webinar series. As the audience grew from local to national and international, the chapter needed a reliable, fully branded webinar solution that supported slides and video, downloadable materials, and seamless registration integration.

They selected ON24 Webcast Elite for its branding, performance, global reach and intuitive presenter tools. Since switching, LMA has grown its audience sevenfold with consistent, worldwide access, positive user and presenter feedback, the ability to sell season passes to individuals and chapters, and easy, no-download access via a single URL on any device.

LMA (Legal Marketing Association)

Adam Stock

Bay Area Lma Chairman And Chief Marketing & Client Services Officer At Allen Matkins