Case Study: Leading Asset Management Firm achieves global reach and 14,000-attendee conference with ON24

How leading global asset manager achieved global reach with ON24

This global asset manager (headquartered in New York, founded 1939, ~2,300 employees) offers a broad range of investment strategies and thought leadership but needed a scalable digital events solution when COVID-19 pushed its in-person programs online. Their existing webinar tools lacked audio, data and CRM integration, forced week‑long manual transfers into Eloqua and Salesforce, and couldn’t support larger, more interactive audiences or capture the insights needed to nurture prospects.

They adopted ON24 Webcast Elite to deliver fully branded, multimedia events with video, polls, Q&A, simulive capabilities and direct integration with Eloqua and Salesforce. The platform automated engagement scoring and data transfer, cut production time, enabled personalized follow‑up, and helped the firm attract 14,000 attendees to a major digital conference, achieve global reach, earn positive audience feedback and streamline internal processes.