Case Study: IMA grows global CPE program and saves 10–14 hours in manual reporting with ON24 Certification

How IMA utilized ON24 to run CPE programs for management accountants

IMA (Institute of Management Accountants), a global association for management accountants, needed to move its continuing professional education (CPE) program online to reach 70,000+ members across 120 countries. As its monthly “Inside Talk” webinar series grew—and with CPE credits added—IMA was outgrowing its existing webcast infrastructure and needed a platform that reduced manual work, automated reporting and certification, lowered costs, and offered a modern, flexible console for presenters and attendees.

IMA adopted the ON24 Platform with ON24 Certification to deliver multimedia engagement, automated CPE certificates, robust analytics, and a customizable, mobile-friendly console. The change cut 10–14 hours of manual reporting per webinar, reduced presenter training from one hour to under 30 minutes, provided sponsor audience data within 48 hours, lowered overall costs, and enabled a scalable, revenue-generating global webinar series.

(IMA) Institute of Management Accountants

Adam Larson

Learning & Development Product Manager