Case Study: Grant Thornton Australia scales webinar program, boosts engagement and drives revenue growth with ON24

How Grant Thornton Australia Used ON24 Engagement Data to Scale Its Webinar Program

Grant Thornton Australia, a leading global network of independent assurance, tax and advisory firms with 62,000 employees, used webinars to connect with prospects, clients, employees and partners but found its previous platform couldn’t meet modern expectations. It lacked robust on‑demand capabilities, personalized registration and follow-up, support for virtual training and large multi‑day events, and wasn’t driving the engagement the team needed.

Moving to ON24 provided richer engagement data, easy conversion of live events to on‑demand, Simulive for interactive pre‑recorded sessions, and a Marketo integration for actionable follow‑up. As a result, registrations rose 40%, new subscribers grew 20%, engagement increased 29%, a two‑day event drew 2,500+ attendees, and webinars influenced a 4% lift in revenue.

Grant Thornton

Brittney Kenward

Senior Manager | Campaigns & Digital Marketing