Case Study: Flexential achieves 3X reach and 4X faster content creation with ON24

How Flexential 3X’d their reach and powered multi-channel campaigns with ON24

Flexential, an IT services and consulting firm, revived a dormant webinar program to fill gaps in prospect and customer data and to scale full-funnel marketing. Webinars had been slow to produce, required many manual steps, and weren’t integrated into an overall strategy, limiting the team’s ability to drive engagement and inform content, product and pipeline decisions.

Using the ON24 Intelligent Engagement Platform — including AI-powered ACE, simulive recordings, content hubs, personalized landing pages and Salesforce integration — Flexential automated content creation and built multi-channel campaigns that turn webinars into evergreen assets. The program tripled reach, cut content-creation time by roughly 75% (creating written assets up to 4X faster), retained about 90% of webinar audiences, and now sees 30% of consumption come from on-demand viewing within three to six months.

Flexential

Kim Johnston

Vice President Revenue Marketing