Case Study: Google Fitbit achieves a 38% revenue increase with ON24

How Fitbit health solutions increases revenue by 38% with ON24

Fitbit Health Solutions, the B2B arm of Fitbit, needed to scale its digital events program to better engage employers and support sales, but a one-person digital events team and demo processes run on Zoom made it hard to capture attendee data, repurpose content, and maintain a consistent, time-efficient cadence. The company sought a platform that would provide better analytics, demo capabilities and automated data capture to drive pipeline growth.

Fitbit adopted the ON24 platform, using engagement scoring, Marketo/Salesforce integration, screen-share demos, on-demand content, resource sharing and interactive surveys to qualify leads and arm sales with actionable insights. The result: webinars became Fitbit’s top demand-generation channel and a highly time-efficient marketing tactic, influencing 34% of revenue via multi-touch attribution and 38% of revenue via first-touch attribution.

Google Fitbit

Rachel Yarnold

Associate Digital Marketing Manager