Case Study: European Society for Medical Oncology (ESMO) achieves 25% cost savings and improved accessibility with ON24 Webcast Elite

How ESMO leverages ON24 Platform for continuing medical education

The European Society for Medical Oncology (ESMO), a Switzerland‑based professional association of more than 9,000 members, depends on accredited on-demand e-learning as a core membership benefit. When its long‑standing webcast vendor was being discontinued, ESMO faced recurring issues—presentations that wouldn’t run on many browsers, poor phone‑based audio, an outdated console and limited customer support—that impaired access and member experience.

ESMO migrated roughly 40 webinars to ON24 Webcast Elite, gaining browser- and mobile‑friendly delivery, flexible recording with improved audio, and a customizable, self‑service console. The change delivered an estimated 25% cost saving, reduced technical overhead, improved member satisfaction and enhanced ESMO’s reputation as an innovator among peer associations.

European Society for Medical Oncology

Katherine Baria

Sr. Manager Online Educational Services