Case Study: Cloudera achieves 8,000+ registrants and 200+ sales meeting requests with ON24

How Cloudera brought its 50-city roadshow online

Cloudera, a Palo Alto–based enterprise data and cloud analytics company, ran a 50‑city, half‑day roadshow to showcase its platform but needed a more cost‑effective, scalable way to reach broader audiences beyond in‑person summits. Though the events delivered strong ROI, the team wanted to push targeted content to prospects anytime, anywhere without the expense of physical venues.

Using ON24, Cloudera repackaged recorded roadshow sessions into shorter, branded virtual events with customer videos, interactive polls, surveys and live Q&A to drive engagement and sales-ready data. The program generated more than 8,000 registrants, nearly 2,000 attendees, 200+ sales meeting requests and continued lead generation from on‑demand events.

Cloudera

Stef Dombek

Senior Manager, Marketing Operations and Analytics