Case Study: Cequence Security drives millions in influenced pipeline with ON24 engagement platform

How Cequence Security Used ON24 Engagement Data to Drive Millions in Pipeline

Cequence Security, a pioneer in Unified API Protection that secures billions of API calls and protects large enterprise accounts, faced a low-priority, low-participation webinar program as it scaled. With a new VP of Demand Generation, the company needed a more robust webinar platform to turn virtual events into a repeatable demand-generation channel and build pipeline.

By switching to ON24, Cequence expanded to one-to-two webinars per month (100+ globally), using engagement widgets, mandatory surveys, simulive/live scheduling, on-demand content, and integrations with Marketo and Salesforce to surface intent and hand off warm leads. The program now generates thousands of leads and has influenced millions in pipeline, driven a 40% increase in attendee conversion, and produced top events with 1,000+ registrants, 40% attendance and 300+ survey responses.

Cequence Security

Linda Sim

Vice President of Demand Generation