Case Study: CEG Worldwide achieves 52% registrant-to-attendee conversion and boosts qualified leads with ON24

How CEG worldwide boost conversions, financial coach with ON24

CEG Worldwide, a boutique firm that provides coaching, research and consulting to financial advisors and institutions, needed a scalable way to replace shrinking in-person events and stand out in a cost‑conscious industry. Early webinars attracted audiences but suffered from slow performance, poor video and slide handling, mandatory software downloads that conflicted corporate IT policies, and limited analytics — all of which constrained attendance and lead generation.

CEG adopted the ON24 Engagement Platform to run weekly live and on‑demand webinars with integrated video, multi‑presenter sessions, downloads and live Q&A, plus Eloqua and Salesforce integrations and a calendar tool to schedule “Impact Assessments” during events. After 27 webinars CEG achieved a 52% registrant-to-attendee conversion (12% above benchmark), generated more qualified leads and coaching appointments, delivered fully branded, higher-quality events, and increased revenue from its coaching programs.

CEG Worldwide

John Bowen

Founder and CEO