Case Study: Bluebeam Inc. achieves a 38% webinar opportunity-to-won revenue conversion rate with ON24

How Bluebeam achieved a 38% webinar opportunity to won revenue conversion rate with ON24

Bluebeam, a technology company with 251–1,000 employees, needed to evolve its demand-generation approach from targeting late-stage prospects to a full-funnel webinar strategy that could scale globally, maintain brand consistency, and feed a sophisticated lead flow. The team required a reliable platform that supported large audiences, rich engagement, data integrations, and automation to standardize programs and create more demand across all stages of the buyer journey.

Bluebeam adopted the ON24 Intelligent Engagement Platform to run monthly live and on‑demand webinars, use chat and other engagement tools to capture first‑party data, and centralize content in a website-hosted hub while integrating with Marketo and Salesforce. The result: 38% of webinar-driven opportunities converted to won revenue, registrations rose by 17% year over year to an average of about 3,200 per webinar, and the team saved hours through templates and operational efficiencies like a housekeeping video.

Bluebeam Inc.

Raven McFarlane

Marketing Automation Manager