Case Study: Bentley Systems achieves 2x pipeline growth with ON24

How bentley systems doubled pipeline with on24

Bentley Systems, a 4,000-employee software company that builds applications for infrastructure design, construction and operations, faced a rapid shift to digital buying behavior and needed a fast, scalable marketing framework that would deliver predictable, repeatable demand across global teams and languages. Their challenge was to create interactive, data-driven experiences that stakeholders could adopt quickly, integrate with existing systems, and extend the life of content beyond one-off live events.

Bentley adopted the ON24 platform to run multilingual, templatized webinars, virtual events and an on‑demand content hub, leveraging 20+ engagement tools, multi‑registration, tagging and SAP integration to automate data flow and surface intent-rich engagement profiles. The initiative ran 800+ speakers across 12 languages, increased on-demand attendance by 38%, unique attendees by 221% and engaged unique accounts by 126%, and ultimately doubled pipeline.

Bentley

Antony Riand

Senior Global Marketing Manager