Case Study: B2B Marketing Leaders Forum achieves 4X APAC reach and 50% YoY digital profitability increase with ON24

How b2b marketing leaders forum Increases reach by 4x with on24

The B2B Marketing Leaders Forum APAC, launched in 2015 and the region’s largest community of B2B marketers, faced a sudden need to move its primarily in‑person, delegate- and sponsor-driven events to a digital-first model. General Manager Kristy Albers wanted more than a simple livestream—she needed a customizable, interactive platform that could engage audiences, deliver sponsor value, capture audience insights, and support hybrid experiences.

Using ON24’s Engagement Hub, Webcast Elite and Target, the team built fully branded, interactive virtual and hybrid events with live Q&A, polls, chat, resources and sponsor booths, plus first‑party engagement analytics for personalized follow‑up. The shift drove a 50% year‑over‑year increase in digital profitability and a 4× increase in reach across Asia Pacific, with digital revenue targets now established and growing.

B2B Marketing Leaders

Kristy Albers

General Manage APAC