Case Study: Avention achieves a 40% audience boost and 5–10 hours saved per webinar with ON24

How Avention increases on-demand engagement via Engagement Hub

Avention (acquired by Dun & Bradstreet) is a B2B data and intelligence provider that ran a monthly “B2B University” webinar program to educate and generate leads. Their previous webinar platforms lacked demand-generation tools, audience interaction reports and on‑demand hosting, making downloads unusable, lead tracking unreliable and missed sessions harmful to pipeline, brand and education goals.

Avention adopted ON24 to create an always-on content gateway with on‑demand lessons, easy branding and cloning of webinars, automated lead integrations, interactive engagement tools and simu-live pre‑recorded options. The result: a 40% increase in audience reach, longer viewing times, 5–10 hours saved per webinar execution and stronger lead identification and pipeline attribution via richer analytics.

Avention

Cari Zoch

Brand Communications Manager