Case Study: Autodesk achieves 12x ROI on pipeline with ON24

How Autodesk achieved 12x ROI on pipeline with ON24

Autodesk, a global leader in design and construction software, faced digitally fatigued audiences and needed to move from one-off webinars to a scalable digital engagement strategy that could cut through the noise, support multiple event formats, meet enterprise requirements, and generate actionable insights to convert MQLs to SQLs.

Using ON24 Webcast Elite, Forums, Engagement Hub, Connect and Services, Autodesk built visually engaging, interactive webinars, simulive/on‑demand experiences and executive roundtables, and integrated engagement data with their marketing automation. The program delivered a 12x ROI on pipeline in six months, sped lead follow-up and meeting conversion by 80%, shortened sales cycles by 10%, and produced 100 sales opportunities from a single event that drew 3,500+ registrants and 700 attendees.

Autodesk

Iris Chan

Head of Demand and Growth APAC