Case Study: Accruent achieves $30M in virtual-event-influenced pipeline with ON24

How Accruent Generated $30 Million in Virtual-Event Influenced Pipeline

Accruent, a leading provider of intelligent solutions for the built environment, relies on its annual “Insights” conference to showcase products and build industry relationships. After scrambling to run a virtual event in 2020, the small marketing team struggled with fragmented vendors and wanted a more seamless, engagement-driven virtual experience when Linda Sim joined as Head of Demand Gen and Campaigns.

Sim consolidated events onto the ON24 platform, using polls, surveys, gamification, simulive sessions and breakouts to boost engagement, capture intent signals, and templatize consoles for on-demand repurposing. The streamlined approach improved channel visibility and follow-up efficiency, drove a 50% attendance rate, broke performance records and generated more than $30 million in influenced pipeline.

Accruent

Reverie Hara

Senior Manager, Demand Generation