Case Study: ACCA achieves record attendance and reduced per-delegate costs with ON24 Virtual Environment

How ACCA utilized the ON24 Platform to deliver its annual conference over five days

The Association of Chartered Certified Accountants (ACCA), a global body for professional accountants with over 162,000 members and 428,000 students, needed a way to deliver its annual conference and CPD content to a worldwide audience without the impracticality of a physical event. ACCA’s challenge was to find a stable, scalable platform that would increase conversion from registration to attendance, provide persistent on-demand access, and support a professional, engaging experience for members across time zones.

Using the ON24 virtual environment, ACCA ran a five-day, theme-based virtual conference featuring pre-recorded video panels, live audio debates, and practical workshops, plus a 3D lobby and virtual exhibition to generate sponsorship revenue. Automated registration and participant data capture improved targeting and attendance; the event achieved 17,500 registrations, 16,500 live session views, 45,000 hours of engagement, a 200-minute average viewer duration, reduced cost per delegate from £5.30 to £2.20, and 90% of respondents rated sessions 4 or 5—making it ACCA’s most successful conference to date.

ACCA