Case Study: Houghton Mifflin Harcourt achieves $500,000+ savings with ON24 Virtual Show

Houghton Mifflin Harcourt - Customer Case Study

Houghton Mifflin Harcourt (HMH), a global leader in pre-K–12 learning solutions, needed a way to deliver its annual sales kick-off to 900 educational consultants without pulling them from customers or incurring high travel and event costs. The company’s goal was an informative, interactive, and cost-effective alternative to a large, multi-day in-person meeting.

Working with Level 3 and powered by ON24 Virtual Show, HMH ran a customized two-day online event featuring live sessions, exhibits, chat areas and downloadable resources. The virtual format drove strong engagement (87% rated the event 4–5/5, 93% found it easy to navigate), delivered better learning outcomes, offered detailed attendee analytics, and cut costs by about 90%, saving more than $500,000.

Houghton Mifflin Harcourt

Ken Pratt

Vice President, Digital Marketing