Case Study: HIMA increases pipeline by 30% with ON24

HIMA increases pipeline by 30% with ON24

HIMA Group, a global independent provider of industrial safety solutions, faced the challenge of expanding its reach and engaging its reseller network more effectively. Relying on costly in-person events and unstructured digital content, they needed a sustainable way to deliver quality educational experiences. The regional marketing team turned to the ON24 platform to build a robust digital engagement strategy.

Using ON24 Webcast Elite and Engagement Hub, HIMA created serialized, interactive webinar programs and a Netflix-style on-demand content library. This put the customer at the center, allowing for personalized nurturing through the long sales cycle. The solution, powered by ON24, generated 80% of HIMA's total leads from digital events, with 30% converting into sales-qualified leads and new opportunities, ultimately increasing pipeline by 30% at a low cost per lead.

HIMA