Case Study: HIMA achieves 30% pipeline growth with ON24

Hima increases pipeline by 30% with ON24

HIMA, a Bruehl, Germany–based leader in smart safety solutions for industrial applications, faced a growing need to expand its global reach and better support a network of resellers. The team relied on costly in-person events and a “hit‑and‑run” content approach with no cohesive digital strategy, leaving gaps in ongoing education and engagement for partners and end users.

By adopting the ON24 Digital Experience Platform, HIMA built serialized, interactive webinars and a Netflix‑style on‑demand content hub to nurture audiences across the buying journey. The program now drives roughly 80% of HIMA’s leads, converts 30% of webinar leads into SQLs (growing pipeline by 30%), runs 4–5 live webinars weekly, hosts 100+ digital experiences, and achieves these gains at a fraction of prior cost per lead.

HIMA

Keith Kng

Regional Marketing Manager