Case Study: Henry Schein doubles webinar cadence and accelerates pipeline with ON24

Henry Schein boosts pipeline and doubles webinar cadence with ON24

Henry Schein, the world’s largest provider of health care products and services for office-based practitioners, uses its Practice Solutions division to market dental practice-management software and training. The team relied on webinars for demos, demand generation and upsell, but its previous platform delayed attendee and engagement reporting up to 48 hours and offered no individual viewer analytics or on-demand tracking—slowing pipeline movement and preventing timely lead follow-up.

Switching to the ON24 Engagement Platform delivered real-time reporting, detailed engagement data, easy attendee access and on-demand event tracking, enabling immediate lead handoff and better qualification. As a result, Henry Schein doubled its webinar cadence, achieved live conversion rates about 20% above industry benchmarks, generated roughly 840,000 engagement minutes annually, and saw faster pipeline progression, higher-quality leads and improved webinar ROI.

Henry Schein

Landon Kingston

Marketing Operations