Case Study: a health insurance organization increases member enrollment by 50% with ON24

Health Insurance Organization grows member enrollment by 50% with ON24

A health insurance organization faced the challenge of scaling its member enrollment programs to educate and engage both large corporate accounts and prospective members. They needed a way to quickly create and deliver highly personalized digital experiences that could capture audience interactions and integrate those insights with their CRM system, all within a tight deadline before open enrollment season. To address this, they turned to the ON24 digital event platform.

Using ON24, the team was able to build thousands of customized experiences from a single platform, utilizing templates to rapidly create personalized landing pages and webinars. The solution's integration with Salesforce automatically populated customer data into their CRM, saving weeks of manual work. This enabled a 50% increase in member enrollment, the creation of 125 targeted pages in just a week and a half, and the ability to draw over 500 registrants per webinar.