Case Study: Large Health Insurance Organization achieves 50% increase in member enrollment with ON24

Health insurance organization grows member enrollment by 50% with ON24

An enterprise health insurance organization needed to rapidly scale member enrollment by educating large corporate accounts and their employees about complex benefit packages and wellness programs. With just a week and a half until open enrollment, the team required a way to create highly personalized, interactive experiences that captured audience interactions and fed insights into their CRM for a true 360° member view.

Using ON24’s platform and templates (Webcast Elite, Virtual Conference, Target, Forums, Connect), the team built thousands of customized experiences—standing up 125 targeted landing pages in 1.5 weeks—and consolidated events, webinars and content hubs into one workflow. Integrated analytics and CRM syncing saved weeks of manual work, drove 500+ registrants per webinar, and boosted member enrollment by 50% while improving personalization and efficiency.