Case Study: Guardian Life Insurance achieves 92% revenue growth with ON24

Guardian Life Insurance increases revenue by 92% with ON24

Guardian Life Insurance faced a critical gap in member engagement when the pandemic halted its nationwide in-person roadshows. Their existing digital capabilities were limited, and generic solutions failed to provide the tailored experiences needed for their diverse audiences. They turned to the ON24 digital engagement platform to find a scalable and compliant solution.

Using ON24 for webinars and digital experiences, Guardian was able to pivot to a digital-first strategy, automating member enrollment, partner certification, and sales workflows through Salesforce integration. This solution saved over $100,000 per year in costs and drove a 92% year-over-year revenue increase. ON24 enabled Guardian to scale its programs, gather deep audience insights, and deliver personalized engagement at scale.

Guardian Life Insurance