Case Study: Guardian Life Insurance achieves 92% year-over-year revenue growth with ON24

Guardian Life Insurance increases revenue by 92% with ON24

Guardian Life Insurance, a large benefits and insurance provider, faced a sudden halt to its in-person roadshows and member engagement programs during the pandemic. With only internal town halls in place and strict compliance and security requirements for sensitive health data, the team needed a tailored, scalable digital solution to continue educating members, enabling partners and delivering certification programs.

By adopting ON24 as a digital-first engagement platform, Guardian launched large-scale webinars and automated workflows that preserved compliance, triggered Salesforce actions, and streamlined certification across regions. The shift saved more than $100K a year, saw their first ON24 webinar draw 17,000 attendees, and helped drive a 92% year‑over‑year revenue increase—$58 million attributed to ON24-powered experiences—while enabling ongoing demand generation, member enrollment and partner enablement at scale.

Guardian Life Insurance

Gene Lanzoni

Vice President, Enterprise Content Marketing