Case Study: Grokker boosts lead generation and webinar efficiency with ON24

Grokker boosts lead generation with ON24, driving 40% MQL conversion

Grokker, a technology company, needed to scale its webinar program to support demand generation. Using Zoom led to manual processes, limited data, and inefficient lead generation, which constrained their marketing team's efforts. They turned to the ON24 platform for a marketing-focused solution.

ON24 provided an AI-powered platform that streamlined webinar setup and integrated with HubSpot. This enabled Grokker to increase webinar frequency and gain immediate reporting for sales follow-up. The results included 40% of registrants converting to marketing-qualified leads, with about 20% of those becoming sales-qualified leads, and a 50-60% registration-to-attendee conversion rate.

Grokker