Case Study: Grant Thornton scales webcast production and audience engagement with ON24

Grant Thornton triples audience size and increases webcast production 200% with ON24

Grant Thornton, a premier audit, tax, and advisory firm, faced a challenge with its siloed and inefficient webcast production. The lack of a centralized strategy led to redundant work and an inconsistent experience for its audience. To scale its thought leadership and streamline operations, the company turned to the ON24 Platform for a solution.

By implementing a webcast center of excellence using the ON24 Platform, Grant Thornton centralized its marketing operations and created a cohesive, branded digital experience. This solution enabled the firm to increase its webcast production by 200%, triple its audience size, and achieve an email click-through rate of over 20%, while beating all internal KPIs by at least 10%.

Grant Thornton