Case Study: Grant Thornton triples audience and scales webcasts with ON24

Grant Thornton triples audience and increases webcasts 200% with ON24

Grant Thornton, a premier audit, tax, and advisory firm, faced challenges with a siloed, inefficient webcast process that strained resources and overwhelmed audiences with duplicate emails. To scale its thought leadership and streamline operations, the company turned to the ON24 Platform.

Using the ON24 Platform, Grant Thornton established a webcast center of excellence, creating branded, consistent templates and a centralized strategy. This solution enabled agile content production and personalized weekly email digests. As a result, Grant Thornton increased webcast production by 200%, tripled its audience size, and achieved a 20% click-through rate on emails, while significantly reducing overall email volume.

Grant Thornton