Case Study: Grant Thornton achieves 200% increase in webcast production and triples audience with ON24

Grant Thornton streamlines webcast process to scale thought leadership with ON24

Grant Thornton LLP, a leading accounting and professional services firm, relied on webcasts to deliver thought leadership but struggled with a siloed, ad hoc production process. Lack of a centralized calendar and coordination led to duplicated invites, overused topics and strained resources—particularly for the learning and education teams—limiting the firm’s ability to scale timely, relevant content.

Grant Thornton created a webcast center of excellence on the ON24 platform to centralize operations, enforce branded templates and personalize weekly digest emails, while using platform data to optimize timing and content. The initiative produced a 200% increase in webcasts, tripled audience size, achieved a 20% click‑through rate on digest emails, cut roughly 20,000 email touches, and improved KPIs by at least 10%.

Grant Thornton

Megan Conheeney

Senior Associate, Digital Marketing