Case Study: Grant Thornton Australia boosts webinar engagement and revenue with ON24

Grant Thornton Australia boosts webinar engagement 29% with ON24

Grant Thornton Australia faced the challenge of scaling its webinar program beyond the capabilities of its existing platform. Their previous solution could not support on-demand events, personalized experiences, or large-scale conferences, which limited client engagement and failed to meet modern audience expectations. To address this, they chose the ON24 platform.

The solution implemented by ON24 enabled the team to create on-demand and Simulive events, track detailed audience engagement data, and integrate that data with Marketo for streamlined workflows. This resulted in a 40% increase in registrations, a 20% increase in new subscribers, and a 29% increase in engagement. Most significantly, ON24 helped influence a 4% total revenue growth for the firm.

Grant Thornton Australia