Case Study: Global X achieves a 304% increase in webinar attendance with ON24

Global X ETFs 3X’s webinar attendance with ON24

Global X ETFs, part of Mirae Asset Financial Group, offers a range of ETFs from disruptive technology to commodities and sought a digital events platform to match a recent rebrand and new business objectives. Their existing webinar tool was clunky and hard to scale, forcing marketers to spend time on manual tasks like certificate processing and data uploads while needing better customization, ease of use, and Salesforce/Pardot integration.

Global X moved to ON24 for its brand-customizable platform, robust engagement tools, native Salesforce/Pardot connections and local Sydney support, and implemented an instant certification process in 10 days. The change drove a 265% increase in registrations, a 304% jump in attendance and a 50% rise in engagement while freeing marketing time for higher-value activities.

Global X

Amelia Serdoz

Senior Marketing Manager