Case Study: Global Manufacturing Organization scales global certification and increases content views 339% with ON24

Global manufacturer scales certification program with ON24

This global automotive-parts manufacturer, with more than 100,000 employees and operations in 30+ countries, needed to scale its hands‑on training for mechanics, distributors and retailers while reducing travel time and improving knowledge retention. Relying on face‑to‑face sessions limited reach, was time‑consuming, and made it hard for learners to revisit material—so the company sought a scalable, multilingual digital solution.

The company implemented ON24 Webcast Elite and ON24 Engagement Hub to build a 24/7 library of short, interactive webinars using real car parts, downloadable resources, Q&A and certification quizzes. Producing 2–3 webinars per month, it now offers 25 trainings in 11 languages and has seen a 45% rise in unique viewers, a 158% increase in page views and a 339% jump in content views, while reaching younger audiences and reducing reliance on in‑person sessions.