Case Study: Global enterprise technology manufacturer achieves 2x lead conversion and 140% webinar production growth with ON24

Global enterprise technology manufacturer doubles lead conversion with ON24

This global enterprise technology manufacturer—one of the largest data storage companies in the world—was hindered by a legacy webinar solution that required manual processes and couldn’t capture engagement data. Fragmented reporting left marketing and sales unable to identify who attended, how long they watched, or how they interacted, resulting in low lead conversion and poor internal adoption.

By adopting ON24 Webcast Elite, Advanced Analytics and ON24 Connect (Eloqua and Salesforce), the team automated production, templated the console and used Simulive to reach global audiences. The result: webinar production scaled by 140% with no new headcount, automation saved about five hours per webinar (roughly five weeks a year), registrant-to-attendee conversion rose from 20% to 40%, and overall lead conversion doubled.