Case Study: Global biopharma company achieves 67% increase in patient confidence and scalable patient engagement with ON24

Global biopharma company scales patient advocacy and engagement program with ON24

This global biopharma company, whose purpose is to unite science, technology and talent to get ahead of disease, sought to scale its patient advocacy and education work for larger, diverse communities. Facing Lupus patients overwhelmed by unpredictable symptoms and treatments—and a company survey showing 59% of patients lacked confidence speaking with providers—the team needed a platform that could deliver consistent, high-quality education both live and on demand beyond basic video conferencing.

By deploying ON24 Webcast Elite and ON24 Engagement Hub, the company delivered multilingual webinars with live Q&A, QR-linked resource hubs, on-demand content and interaction tracking to personalize outreach. The program drove 1,000+ on-demand views and produced measurable impact: a 67% increase in patient confidence to discuss treatments with providers and 77% of hub visitors reporting they felt more knowledgeable and comfortable discussing their disease.