Case Study: a global biopharma company improves patient engagement and treatment confidence with ON24

Global Biopharma Company boosts patient willingness to discuss treatment by 67% with ON24

The customer, a global biopharma company, needed to scale its patient education program to better support communities, particularly lupus patients, many of whom lacked confidence discussing treatments with healthcare providers. Their existing video conferencing tool was insufficient. They turned to the ON24 platform to create more effective digital engagement.

Using ON24 webinars and digital content hubs, the company delivered multi-lingual educational experiences featuring live Q&A and centralized resources. This solution allowed them to track attendee interactions and personalize content at scale. ON24 helped achieve a 67% increase in patient willingness to discuss treatments with doctors, and 77% of hub visitors felt more knowledgeable about their disease.

Global Biopharma Company